Film: Innovation via Design

Together、the Danish Design Centre and the production company TWO+ have made the film "Innovation via Design – The Danish way to compete in the world market". The film will be used in the branding efforts for Danish design in China、among other purposes. You can watch the film here.

The 4-minute film illustrates the unique ways that large Danish companies like Bang & Olufsen、Hummel、Novo Nordisk、Jyske Bank and LEGO apply design as a strategic instrument in their activities. The companies view design as a key competitive factor and have made it an essential part of their business strategy. They know that design is the element that makes the difference between a standard product and a competitive product.


Press play.